Luxury Properties in Phuket

We are living in a time of unparalleled global wealth. Whether you are in America, Europe or Asia, luxury brands are the signature of the rich and famous.

One out of every three new real estate purchasers in the US is either buying an investment property or holiday home.

International hotel management companies have come to realize that in order to spur chain growth and brand development they need to jump on the train of mixed use developments and tap into the lifestyle investment market.

Trisara PhuketAt every corner of Asia be it St. Regis in Singapore, Bulgari in Bali, Four Seasons in Koh Samui or Banyan Tree in Phuket, brands are driving new ultra luxury hotels and resorts. What were once traditional capital appreciation offerings have now shifted gear into rental yield vehicles.

The icing on the cake is brand name appeal and ownership opportunities in some of the worlds best holiday getaways. Villas with absolute privacy, their own swimming pools and in room services from dining to spa treatments are at the top of the high end mountain.

Partnering With a Big Name

Today in Phuket there has been an evolution hotel managed projects offering ownership to individuals. Moving from the 1990’s where Amanpuri, Banyan Tree and Sheraton seeding the trend, currently branded projects range the spectrum from Raffles, Dusit, Moevenpick, Jumeirah and Taj.

Banyan Tree continues to lead the pack with the multi-million dollar Double Pool Villas along with a vast array of offerings in the Laguna Phuket integrated resort. While price ranges vary from project to project, most offerings at this end of the market are aimed at high net worth individuals and tend to average one to three million US dollars.

Spending Money to Make Money

One of Asia’s most recognized and well regarded brands Shangri La have launched their long awaited Phuket Resort and Spa at the northern end of Bangtao Bay. Coupled with the resort are fifty hotel managed villas which will be run as part of the resort and owners getting investment yields based on a revenue share.

Priced between thirty eight up to sixty million Thai baht (average price is US$1.2 million) these units have created a furor among lifestyle investors. With already a quarter of the project sold to date it appears the offering will be one of the years biggest success stories.

Situated on the same stretch of coastline that Amanpuri, Chedi, Sheraton and Banyan Tree call home and situated on 134 rai (approximately 20 hectres) the resort is set to open by the end of 2008. With 315 rooms configured with a combination of guestrooms and villas the site combines both oceanfront and large tropical lagoons. The villas for sale with an area of 350 square meters offer two bedrooms, indoor and outdoor living spaces, large private pool and total privacy.

Letting Someone Else Do the Work

For those looking at branded hotel managed products as a property buy need to weigh the relative merits of a shorter return on investment scenario with ongoing rental returns. Additional benefits include owners usage for a period of time each year in a luxury resort where instead of having to venture outside your room in search of service, it comes directly to you in our own villa.

Anticipated rental yields currently quoted in the Phuket market average 6-8% per annum. A resale market does exist for this type of product and while the mixed use trend is still in its infancy, capital appreciation has been significant when looking at comparable transactions over the past few years.

That said this type of investment does not suit every buyer. Those seeking retirement homes or longer stays are often put off by mandatory operating of the villa by the hotel. Lifestyle property does offer hassle free quality management by upper scale hotel chains and return potential is most often enhanced through the worldwide sales and marketing networks.

As in any luxury purchase it’s the brand promise, affinity of the buyer to that and many buyers simply adding this to a long line of financial rewards. Luxury continues to become a force worth reckoning in today’s frill filled world and there is a capital market out there seeking exactly what the Shangri La Phuket is offering.


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Residences, villas & resorts

  • Laguna Phuket village Property Laguna Phuket Property
    Bangtao Beach
    Located at the famous Bangtao Bay, Laguna Village is an exclusive gated development comprising luxury tropical homes set within Laguna Phuket, one of Asia’s finest destination resorts. Set in a superb environment of total convenience and ease, with five deluxe hotels, rejuvenating spas, a shopping village and a 18-hole golf course surrounded by 1000 acres of landscaped gardens and interconnecting lagoons.

    [Official site]
  • BanyanTree Residences and resorts Banyan Tree Residences
    Bangtao Beach
    Bask in waterfront luxury at Banyan Tree Residences Phuket, where a fine lifestyle is your reward for a sound investment. Residences come with the incomparable Banyan Tree touch - renowned even amongst its competitors for its personalised attention, luxurious interior design, and tropical Asian spirit. In these elegant villas, residents are the appreciative audience for the ultimate attention to detail.
    [Official site]
  • The Lofts residencesThe Lofts at Laguna Village
    Bangtao Beach
    Phuket's newest and most exclusive apartments, The Lofts at Laguna Village are the latest residential offering from world-renowned resort and property developers, Laguna Phuket. Located on the northeast corner of the recently completed Laguna Village Phase I, these stylish apartments are situated in three buildings surrounding a lake with lush landscaping and manicured grounds.
    [Official site]
  • Dusit Thani Villas and hotels Dusit Thani Pool Villas
    Bangtao Beach
    The Dusit Thani Pool Villas aren't your everyday villas in Phuket - they're also Phuket's hottest and most accessible investment property. With guaranteed rental returns of 6% per annum for 6 years, you'll begin reaping the rewards of your investment right away. As if that isn't enough, these beautiful beachfront villas are situated within Phuket's finest and most exclusive address - Laguna Phuket - Asia's finest luxury destination resort.
    [Official site]
  • Kata Royal Residence and propertyKata Royal Residence
    Kata Beach
    From every 53 units you have a fantastic clear Kata beach sea view. Kata Royal Residences is a superior condominium in Phuket residence with magnificent west-facing views overlooking Kata Bay. Built to the highest international standards and designed with perfectionists in mind, everything has been considered to ensure each 2-bedroom unit is a practical and convenient tropical living environment. Kata Royal Residence isn't just an inspiring place to live. It's a smart choice of property.
    [Official site]
  • Andara Villas and residences Andara Luxury Villas & Residences
    Kamala Beach
    Andara Luxury Villas & Residences. This prestigious development by Dr.Allan Zeman, Father of the Lan Kwai Fong district in Hong Kong and Vice Chairman of Wynn Hotels and Resorts, offers investors a unique opportunity to acquire a sage investment here in the paradise of Phuket. A unique selection of 26 high-end villas, ranging in size from 1500 m2 to 6000 m2. 4 to 8 bedrooms, private gyms, spas, games rooms and cinemas, all of which are complemented by the Andara Resort hotel facilities.
    [Official site]


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